Sports tourism
Fans cheering on Ferrari race driver Michael Schumacher at the F1 PETRONAS Malaysian Grand Prix at Sepang, a major international sporting event that draws large tourist crowds every year and exposes Malaysia to potential visitors via international media coverage.
Sports tourism in Malaysia has become a high-value industry which provides many opportunities for enhancement of local economic activity. A multi-billion Ringgit business for the country, sports tourism is one of the fastest growing areas in the global travel and tourism industry.
- Information in the full article includes
- Growth of sports tourism
- A high value industry
- Sports tourism initiatives